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How to Do Business in Brazil
( Updated June 2003 )

The Greatest Seminar Ever Presented

It makes no difference if you are a beginner or a highly-experienced international trader. You need the most current and complete information to make sound business decisions in the Brazilian market. The content in the Seminar  is continually revised and updated. Take a few minutes to read about the topics and you will understand why it is important to attend our Seminar:

Table of Contents

I. PREPARING TO DO BUSINESS WITH  BRAZIL:

• A. Major advantages of the Brazilian Market
• B. Evaluate your readiness:
  • 1. Are your current products exportable to Brazil?
  • 2. Ten common mistakes made by businesses

II. IDENTIFYING YOUR POTENTIAL MARKETS:

A. Preliminary considerations and actions:

• 1. Franchising
• 2. Joint Ventures
• 3. Steps to establishing an Office 
• 4. Principal growth sectors
• 5. Selling to the Government
• B. Participation of classes and activities in the value added at basic prices 1995-1999
• C. Tax burden and disposable income, by sphere of government - 1995-1999
• D. Political Institutions
• E. Trade agreements:
  • 1. Free Trade Area of the Americas (FTAA)
  • 2. North American Free Trade Agreement (NAFTA)

III. LOCATING POTENTIAL SALES REPRESENTATIVES:

• A. Types of  sales representative 
• B. Establish your preliminary  pricing policies
• C. Identify your potential export sales representatives in target markets:
  • 1. Checklist for evaluating potential export sales representatives
• D. Samples in Portuguese of correspondence by letter, fax and e-mail

IV. TRANSPORTATION & TAXES:

• A. 4 entry strategies:
  • 1. Roads
  • 2. Rail
  • 3. Ports
  • 4. Air
• B. Learning about different  taxes in Brazil - Corporate tax, Labor Law , etc

V.  THE FIVE REGIONS IN BRAZIL:

• A. Major buyers:
  • 1. North
  • 2. Northeast
  • 3. Southeast
  • 4. South
  • 5. West Central

VI.  EMPLOYEMENT SURVEY:

• A. Estimates Metropolitan Areas of Recife, Belo Horizonte, Rio, São Paulo and Porto Alegre:
  • 1. Average Rate of Open Unemployment
  • 2. Noneconomically active population
  • 3. Average income
  • 4. Employment

VII.   TRADE RESTRICTIONS:

• A. Foreign Corrupt Practices Act (FCPA):
  • Main Issues

VIII. WORKING WITH LOCAL FOREIGN FREIGHT FORWARDER:

• A. Evaluating and selecting a freight forwarder:
  • 1. Checklist for evaluating potential forwarders
• B. Metric system in Brazil

IX. RECEIVING MORE VISITORS:

• A. How to attract Brazilian companies and "business tourists"
• B. Brazilian Trade Missions coming to the USA

X. BUDGETING IN BRAZIL:

• A. Pricing a product

XI. TRAVELING TO BRAZIL:

• A. How to conduct business in Brazil
• B. Business practices
• C. Interpreter services available
• D. Protocols
• E. Checklist of items to take with you
• F. Visit your export sales representatives on a regular basis
• G. How to protect yourself while traveling in Brazil

XII. INFORMATION RESOURCES: CONTACT 15 MILLION BUSINESS LEADS!

• A. Top Banks in Brazil
• B.  Federal Government Resources
• C. State and Local Government Resources
• D.  Private Business Resources
• E. Brazilian Associations Sources of Information - More than 170 names, and addresses
• F. Using the Internet and Its Resources:
  • 1. The Internet as a  Marketing Tool
• G. Weight/measure Conversion, Time Zones and International Calling Codes
• H. Blank Forms, Checklists and Worksheets

How much is the investment for the Seminar ?
There is no charge ! Only for trade association meetings, university conferences, and Chamber of Commerce functions.

If you organization is interested to held the Seminar, please send your email to: seminar@braziltampa.org